Our Blog on Digital Advertising in Springfield Missouri
Every company is different and we tailor our digital marketing map to best fit your business. There are also a number of best practices we've developed that lead to success. This cuts down on trial and error and our plan of attack makes it easier to hit the ground running by following our proven system. Learn more with our Get Calibrated Blog on digital advertising in Springfield Missouri to read our thoughts on these best practices for the top digital marketing topics.
Justifying a Super Bowl Commercial as an Advertising Agency in Springfield Missouri
$4 million dollars is a ton of money to spend for only 30 seconds of airtime, but depending on how well the ad turns out, but it actually has a better chance of being a decent investment than ever before. In the past, the value of a Super Bowl ad was measured by how many…
The Difference Between Marketing and Advertising in Springfield Missouri
Advertising should be just one facet of your overall marketing strategy. In the past, advertising might have been the most important part, but these days, your marketing should also include everything from your customer service to your social media presence and even your search engine optimization. After examining your existing advertising in Springfield Missouri, Calibrate…
Why Use Search Engine Optimization in Springfield Missouri
The best way to improve your local search results is to work from within. Making sure you’ve done everything you can to make your website search engine friendly is the most important part of search engine optimization or SEO. You’ll do more to improve search engine rankings in the long run by getting all your…
The Power Of Positive Reviews – Reputation Management in Springfield Missouri
Online reviews and testimonials have become the modern version of word of mouth advertising. They can help drive more traffic to your website and convert more visitors into customers. Smart businesses solicit reviews from their customers to generate feedback on how they’re doing. Good reviews also influence shoppers to spend money with your company by…
Why Not Focus on Social Media Marketing in Springfield Missouri?
This might sound like heresy because digital agencies are generally big proponents of social media. But only for certain types of businesses. Social media has gone from being undervalued to overvalued. In the past, too many business owners were ignoring an excellent opportunity to connect with their customers. They didn’t understand how social media worked, so they ignored…
The eFactory Is Forming A Wiffleball Team
If you enjoy playing Wiffleball and are looking for a fun way to socialize outside of work with your fellow eFactory coworkers then you should come join our eFactory Wiffle Ball team that we’re putting together for the Downtown Springfield Association’s Downtown Wiffle League. The games will be on Wednesday nights at 5:30pm starting on…
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