Strategy For Internet Consulting in Springfield Missouri
You know the old saying to "Measure Twice and Cut Once"? When it comes to digital marketing, the success of any campaign will live or die based on the quality of the strategy and design before you execute it.
During the Strategy phase of our internet consulting in Springfield Missouri, we take the time to learn about your business so we can offer the best advice on how to attract more customers.
We Don't Take A "One Size Fits All" Approach
When new clients reach out to us, they already know they need to make changes and they're usually in a hurry for us to get started. But we can't figure out where you need to go without first taking the time to understand where you're at. Everything needs to be carefully analyzed so we don't take a one size fits all approach.
Analyzing Your Website And Branding
We start by taking a look at your logo and branding. Is it sending the right message? Next we take a look at your website. How easy is it to find? What's the first impression when someone finds it? How quickly does it load? How does it look on a mobile device?
Analyzing Your Customers And Your Competition
We also need to determine who are your top competitors. What are they doing online and what can we learn from them? Who is your target customer and how are they trying to find you? What's the unique selling point for your business? What are you already doing correctly and where is there room for improvement?
Developing A Plan of Attack
In the Strategy phase, taking the time to answer all of these questions and coming up with a plan of attack for the best way to attract new customers is the key to any successful digital marketing campaign.