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Pay Per Click

Conversion Targeted Pay Per Click in Springfield Missouri

Pay per click advertising can generate quick wins and send more website traffic your way. If you're willing to spend enough money to get the top placement, then potential customers will see your business first. But if you're not careful, PPC advertising can run up costs if you get in a bidding war over a particular keyword and end up spending more than your potential return. 

The best way to engineer a successful campaign for pay per click in Springfield Missouri is to focus more attention on conversions than clicks. By targeting your PPC campaigns on longer tailed keywords that have a lower bid price and a higher rate of conversions you can generate highly targeted traffic to your site for a fraction of the cost of any other form of paid advertising.

Quality Counts

Increasing your PPC quality scores improves your ad placements and lowers your costs.

Track Conversions

We monitor your conversions to track your PPC campaign performance.

Smart Budgeting

We limit daily spends to keep costs within budget and monitor performance.

Click Through Rate - Paid Search in Springfield Missouri

Find Your Niche

Since you have to pay for every click from paid search that sends traffic to your website, you want to choose your PPC keywords wisely. It's generally better to pick a longer tailed keyword with a lower cost per click and target potential customers with a higher level of buyer intent. Negative keywords can help eliminate those website visitors who are higher in the funnel and just browsing. 

Conversion Rate - Paid Search in Springfield Missouri

Monitor And Adjust

Pay per click advertising is not something where you want to just set it and forget it or you run the risk of overpaying for your PPC campaigns and having them underperform. We continuously monitor and adjust your PPC advertising campaigns to see how your ads rank relative to your competition and how well they are converting. We want more traffic from ads and keywords that are performing well and we cut back or eliminate PPC ads that aren't providing a decent return on investment.  

Google Algorithm - Search Engine Optimization in Springfield Missouri

All The Pieces Of The Puzzle

There are a lot of moving parts to a successful pay per click campaign. Picking the right keywords, determining the proper targeting and bidding, writing quality ads and sending those clicks to the proper landing pages. To get the most out of your PPC campaigns, all the pieces of the puzzle need to fit together. From targeting the right visitors to monitoring the campaign performance. Pay per click can be very powerful, but it can also be a little overwhelming. To maximize your performance you need to partner with an experienced PPC expert who implements all the best practices.