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Targeted Search

Focus On Targeted Search in Springfield Missouri

Instead of taking a shotgun approach and just throwing a lot of marketing dollars at the universe and hoping that you'll find someone who is interested in what you have to offer, it's much more efficient and cost effective to specifically target people who are already actively looking for your type of business. 

We focus on targeted search in Springfield Missouri to find the best potential customers for your business. We target people who are actively searching for your specific type of business, people who have already visited your website and potential clients who share similar traits with your existing customers.

Strategy Phase - Inbound Marketing Springfield MO

Organic Search Results

Our primary goal with targeted search marketing is improving your organic search results to get your business to appear naturally at the top of the most common search result pages for your industry. While organic SEO requires an ongoing investment of time and money, it's the best long term marketing strategy because the results continue to pay dividends over time.  

Click Through Rate - Paid Search in Springfield Missouri

Paid Search Engine Marketing

The downside to paid search is that you have to pay for the clicks and impressions that send traffic to your website. And the day you stop those campaigns, there will be nothing residual to show for it. But the upside is that you can move up to the top quicker if you're willing to pay for that position rather than waiting for SEO to have an impact.  

App Development - Responsive Web Design Springfield Missouri

Targeting Existing And Similar Customers

It's easier to keep an existing customer than it is to attract a new one, so it makes sense to advertise to people who have already shown an interest in your business. And with lookalikes, you can gather information about your existing customers and target new customers that fit a similar profile.