The best way to improve your local search results is to work from within. Making sure you’ve done everything you can to make your website search engine friendly is the most important part of search engine optimization or SEO.
You’ll do more to improve search engine rankings in the long run by getting all your internal website optimization completed first than you’ll ever accomplish with extensive off-site SEO marketing.
Google has modified their search engine algorithms in an attempt to thwart those who cheat the system by bolstering their online search results with excessive links. The best way to drive more traffic to your website is to find out what keywords people are actually typing into Google. Whenever they perform an internet search for your type of business or products, make sure you incorporate those keywords into the actual text of the pages on your website.
You might find that you need to add additional keyword rich subpages to cover all the various permutations, but you will need to be careful about striking the proper balance. Make sure your website copy is still legible for your actual customers because your website needs to be appealing to both man and machine.
When it comes to maximizing your on-site local search engine optimization in Springfield Missouri, you definitely need to have an attention to detail. You need to make sure that all your meta titles, page summaries, and keywords match the text that is actually displayed on your page. Google can’t read PDFs or pictures, so you need to fill out descriptive alt tags for your pictures and list the text instead of displaying a PDF whenever possible.
By taking advantage of all these best search engine practices within your website, you’ll find that you don’t need nearly as much off-site SEO marketing to drive more traffic to your website.