When it comes to your marketing in Springfield Missouri, words matter, but a common mistake is too many words and not enough emphasis on your visuals.
You have to be a great writer and have a powerful headline to get someone to stop in their tracks and read something. But a great picture can pique someone’s interest and make them want to learn more.
Most people won’t read all your ad copy anyway, so focus on having high-quality images and a sharp looking logos to capture their attention instead. An ideal photograph should trigger the emotional reaction that you’re trying to convey about your business.
You may have noticed that marketing, in general, has become much more visual these days. The busier we get, the less we want to read. It is had for potential customers to cut through the noise of an oversaturated advertising market so they focus on visual appeals instead. The pictures on Facebook’s timeline are now larger and more prominent. Your Facebook cover photo spans the entire top of your page. Pinterest and Instagram have become some of the fastest growing social media platforms ever and both are based on the concept of pictures catching someone’s eye. It’s the visual that sparks the interest in these products that people pin to their boards and like on their Instagram feed.
So if you’re running a display ad, keep your words to a minimum and let your image do most of the talking for you. All you really need is a catchy phrase and maybe a few bullet points along with your contact information: address, phone, website, etc.
On your website, it’s okay to have more copy but understand that you’re really writing more for search engine optimization than the humans. You’ll want it to be informative for the customers trying to learn more about your company, but you’ll also need strong creative visuals (photos, graphics, and videos) to summarize what your company does for the majority of your website visitors who won’t read all your website copy.
Whether it’s your logo, business cards, brochures, or any other type of marketing, don’t underestimate the impact of strong visuals.