Most Common Blog Mistakes
Instead of finding something interesting and feeling like you should share that online (on Facebook or in an Email newsletter) take an extra 5-10 minutes to write a blog post about that topic instead. You can incorporate a link to that blog post on Facebook or in your email. By doing this, you will make sure the content lives on forever on your website and, as a result, helps boost your Search Engine Optimization (SEO).
If you can be diligent about creating blog posts on a regular basis and make sure that every blog post is properly optimized for SEO, you will find your online footprint growing each year and that will boost your search results. It is important to blog when optimizing digital marketing in Springfield Missouri. When starting out your blog, try to develop good habits and avoid these common blog mistakes:
1) Not staying active on blog posts.
It may seem difficult at first but you can easily find ways to avoid outdated and sparse posts. If you don’t think you can come up with content on your own on a regular basis, there are blog writing services that can write a blog post for $50. Their work may need a little polishing and personalization after you get it back, but it is a lot easier than starting from scratch.
2) SEO is not considered in the blog post.
You might have a blog post that is well written and informative, but if it isn’t incorporating keywords in the URL, the image file name, the image alt tag, the page title, the content, and the meta description, then that blog post isn’t doing anything to help boost your SEO. A blog post does not benefit your online presence without the proper SEO techniques.
3) Going through the motions.
Blogging applies under the “If you can’t do it right, then don’t do it all” saying. For example, don’t make your keyword be “DIY Home Tips” for your blog post just because that makes it easy to get that coveted green light in the WordPress Yoast SEO plugin. You may have SEOed your blog post properly according to Yoast but if “DIY Home Tips” isn’t a keyword that you’re actually trying to rank well for, this post won’t benefit you.
4) Not taking the time to share your blog post.
Take a few minutes out of your schedule to share your post on Facebook, Google+, Twitter, LinkedIn, etc. This task is not for engagement but to create a high-value link back to your website.
If you need help with your company’s digital marketing in Springfield Missouri, contact Calibrate Digital Marketing. Let us help you grow your business with the most effective and affordable digital marketing techniques.