If your chiropractic practice isn’t attracting as many new patients as you’d like, it may be time to examine your marketing efforts. With a large number of chiropractors to choose from in Springfield Missouri, it is important that your business shows up in front of potential clients and provides them a great first impression. While there are many different marketing strategies and tactics, here are some of the most effective ones for your practice.
Strong Word of Mouth
While this traditional type of marketing might seem outdated, it is still very relevant to the chiropractic industry. Many patients are referred to their chiropractor by friends, family, and colleagues who have had a good experience, and it is one of the most powerful ways to gain new customers.
Consider not only developing relationships with current clients, but also those who can refer an ongoing number of clients. Fellow doctors who operate in different areas of practice and can regularly refer patients to each other allows both sides to benefit from the arrangement.
You should work on creating an incredible patient experience and office atmosphere through your customer service, scheduling process, and clean space. Treat your customers in a way that they can’t wait to tell everyone about and they will become loyal evangelists for your practice.
One of the most effective ways to take advantage of a strong word of mouth following these days is by getting as many positive online reviews as possible. One of the first things someone does whenever they are searching online for a new chiropractor is seeing who has the most positive reviews.
Website & SEO
With everyone starting their search for a chiropractor on their smartphone or laptop, your digital presence is a critical piece of the puzzle. You need a website that looks great and is easy for prospective patients to find through search engine optimization (SEO). Your website needs to be:
- Mobile friendly
- Clean and professional
- Follow SEO best practices
While you may have very capable employees on your staff, consider using a digital marketing agency to make your website stand out above the rest. Our digital marketing agency has years of experience and knowledge that your in house staff may not possess. Our digital marketing consultants will perform a website analysis to give you an unbiased analysis of your online presence with suggestions for possible improvements.
Paid Digital Advertising
Showing up early and often in search results is important. To show up at the top of search results even sooner, consider using Google Ads to create pay-per-click (PPC) campaigns. The experts at our digital marketing agency can identify the most profitable keywords that your practice wants ads to show up for and create ad copy to maximize your conversions. You will only pay when interested patients click on your ads and your ads will only show up when someone is online and actively searching for your type of business.
In addition to PPC advertising, you can run a number of other digital marketing ads such as retargeting display ads, geofencing ads, and social media advertisements. These ads allow you to target prospective patients with precise demographic qualifications such as income, gender, geographic location, and more.
Community & Communication
Stay engaged with your current patient base and potential clients by playing an active role in your community, whether it be through community service, donating or sponsoring events.
Positively reinforce patients by sending them thank you letters or emails after an appointment or their referral of a new patient. Also, ask them to leave you a review online to let you and others know how you did.
Continue to strengthen that bond through email and social media communication. Keep your brand image and timing consistent in all your communication channels, and be known as a reputable and knowledgeable source of information for current and potential clients.
Feeling overwhelmed? Contact a digital marketing consultant in Springfield Missouri that can help you take your practice to the next level. Ask the experts at Calibrate Digital Marketing to help you successfully gain new clients through an improved online marketing strategy.